Influencer campaign. Live event animation.
How do you make Kiehl's shine as a brand among influencers during the Deauville festival?
Embody the brand in an unexpected speech: that of Mr Bones, his emblematic skeleton, to engage Twitter conversations with influencers during the festival.
- A live reporter of the festival the day: Mr Bones interviews the stars and becomes the accomplice of the influencers to inform them in real time of the highlights on the spot.
- A guest at Kiehl's Villa at night: Mr Bones welcomes guests to the must-see Deauville party venue and interacts with them via a dedicated social wall, he gives them special attention and answers their questions through an animation customized.
- #TT France for the hashtag #AskMrBones
- More than 14 million impressions for hashtag #AskMrBones
We are excited about the Twitter and Instagram activation operation called #AskMrBones. The team was extremely responsive, creative, autonomous and enterprising, perfectly respecting the tone of the brand. They mobilized a community of committed and engaging influencers. Thank you to the team for this very nice operation!Benjamin Brunschwig, Kiehl’s France Marketing manager - L’Oréal Luxe.