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IFF

Social Media Charter. Community management.

the challenge

How do you position the leader of fine flagrance and perfumes as the creative and innovative partner of brands in the development of their fragrances?

our idea

An Instagram account that shows the expertise of the house by promoting its best ambassadors, perfumers: an inspiring journey in the heart of their creative worlds.

the plan

- An Instagram account that paces the highlights of the brand.
- An event launch that capitalizes on Speed Smelling, the brand's flagship meeting, where perfumers share their know-how and creativity with the press and influencers.
- Live appointments led by perfumers: masterclasses that immerse influencers in their profession.
An animation that reveals, through exclusive content, the many facets of perfumers: interviews, inspirations, creative processes ...

the results

- Organic recruitment of more than 1100 subscribers over the first two months;
- An average engagement rate of 10% on posts.

Browse more achievements