How to structure the speech of the Hospitals of my Doudou in order to increase the notoriety of the initiative and that of its creator: the PharmaVie association?
Make Toudou the emblem and the joyful and reassuring spokesperson of the PharmaVie Association to tell the story of my Doudou's Hospital.
-A new identity for the association and the hospitals, resolutely colourful and dynamic, as well as a redesigned Toudou.
-A reassuring brand speech, both playful and educational.
-Kits to arrange the spaces of the Hospitals of my Doudou within the paediatric units: educational posters and totebag.
-Communication kits dedicated to the opening of a new Hospital of my Doudou: posters and films.
-A fun stand for the aerial tour organized in partnership with the association Rêves de gosse.
What our DA says
The PharmaVie association is committed to helping sick children. Our support aims to clarify their voice and make it recognizable in order to unite around their strong approach and their multiple actions.Chloé Bouton, Art Director - Else & Bang.