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Influencer campaign. Live event animation.

the challenge

How do you make Kiehl's shine as a brand among influencers during the Deauville festival?

our idea

Embody the brand in an unexpected speech: that of Mr Bones, his emblematic skeleton, to engage Twitter conversations with influencers during the festival.

the plan

- A live reporter of the festival the day: Mr Bones interviews the stars and becomes the accomplice of the influencers to inform them in real time of the highlights on the spot.
- A guest at Kiehl's Villa at night: Mr Bones welcomes guests to the must-see Deauville party venue and interacts with them via a dedicated social wall, he gives them special attention and answers their questions through an animation customized.

the results

- #TT France for the hashtag #AskMrBones
- More than 14 million impressions for hashtag #AskMrBones

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