This website stores cookies on your computer. These cookies are used to improve your website and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our Privacy Policy.

AYNO

Branding. Brand identity. Logo. Signature.

the challenge

How do you turn an audacious start-up into the leader in collaborative innovation?

our idea

Capitalize on the playful positioning of Ayno to forge a brand identity and a speech that brings the added value "serious game" of the start-up.

the plan

- A brand universe inspired by co-construction and play.
- A playful and animated logotype that gives birth to a new evolutionary visual language, with which the brand can play endlessly.
- A strong signature "Ready. Steady. Aynovate! " that plays with the sports expression "ready, steady, go! ", by diverting it to set the tone of a brand that wants to a race leader.
Through the neologism "Aynovate", the brand embraces the territory of innovation.

Browse more achievements