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Branding. Brand identity. Logo. Signature.

the challenge

How do you turn an audacious start-up into the leader in collaborative innovation?

our idea

Capitalize on the playful positioning of Ayno to forge a brand identity and a speech that brings the added value "serious game" of the start-up.

the plan

- A brand universe inspired by co-construction and play.
- A playful and animated logotype that gives birth to a new evolutionary visual language, with which the brand can play endlessly.
- A strong signature "Ready. Steady. Aynovate! " that plays with the sports expression "ready, steady, go! ", by diverting it to set the tone of a brand that wants to a race leader.
Through the neologism "Aynovate", the brand embraces the territory of innovation.

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