Leon & Harper
Brand platform. Digital charter. Social media charter.
What vision and ecosystem to embody the fashion brand in 2019?
From Leon & Harper with love.
A communication strategy that celebrates and cherishes all Leon & Harper women.
Facebook page: like a shop window, it ensures that you don't miss out on Leon & Harper's brand and product news while also establishing a real dialogue with the community.
The Instagram account: it weaves the love story between Leon & Harper and women, through portraits of the brand's customers and inspiring creative women.
The magazine: Inspirations, People, Backstage... It allows you to immerse yourself in everything that makes up the brand's universe.
The newsletter: like a love letter, Leon & Harper shares her universe with her clients through snapshots: product, playlist, book, inspiring sentence, meeting...
The Pinterest account: in the same spirit as the shops, by browsing from board to board, it allows you to discover the brand's recommendations: inspirations, materials, colours, sourced objects, books, travel souvenirs...
What ou Copywriter says
In a highly competitive sector, we pulled the thread of a unique storytelling for Leon & Harper: the story of an independent woman who is curious about the world around her, against the tide of fashion imposing its diktats.Magali Dissard, Conceptrice-Rédactrice Senior - Else & Bang