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Advocacy & influence training

You learn how to optimize the brand/influencer relationship: understand the stakes, mobilize a network of influencers, maximize the power of your content, improve the effectiveness of your marketing campaigns and manage the e-reputation of your brand.

1 day

Boulogne

2 to 10 people

1250

Download the brochure

who is this training for

Marketing Director.
Communication Director.
Brand Director.
Community manager.
Social media Manager.

course of training

Digital and social networks have profoundly transformed the relationship between brands and consumers. A third power, that of influencers, has crept into this relationship, modifying the impact of marketing strategies and the perception of brands by audiences, for better and sometimes for worse.

This training aims to help you identify the relationships between brands and influencers, mobilize a network of influencers and maximize the power of your content, improve the effectiveness of your marketing campaigns and manage the e-reputation of your brand.

A short history of the brand and its influence:
brand attributes, audiences, uses, mechanism of influence, brand/influencer relationship...

 

Tracking bloggers and influencers :
types of influencers, motivations, brakes, channels of expression...

 

Set up the 4 steps necessary for the performance management system:
performance indicators, objectives, assessments, test and learn...

 

Anticipate trends and work with bloggers and influencers :
monitoring system, tracking and recruitment, do's and don'ts...

 

Define your objectives and budget:
tools, budget, partnerships, ROI...

 

Manage a crisis with influencers :
anticipation and crisis management, monitoring of actions, e-reputation...

join a training session

Our training sessions can occur inside your company or with public coming from different companies